?

Log in

No account? Create an account
recent cases Bob-Whites closed cases case file old leads old leads new leads new leads
Commercials that Make Me Angry - Walking on the Edge
I don't really have a plan...
foresthouse
foresthouse
Commercials that Make Me Angry
Commercial for Bloom grocery store:

Blah, nerdy-looking girl says in dull voice: "My mom said if I were a super-hero, I'd be Never Going To Get Married Girl."

Cheery grocery attendant: "Well, Bloom has ready-to-go meals designed by our own chefs!"

Dull girl: *looks excited*

...

OK, so I'm not sure what they're going for, here, but the two interpretations I'd get out of it would be either 1) Dull Girl is excited because maybe she's a bad cook but with ready-to-go meals she could still land a husband (!!!!!); or 2) Dull Girl is happy because, even though she's lame and will never get married, at least she can go and buy lame-person meals-for-one at the store.

Either way, WHAT?? If it's #1, the store is implying that she won't get married unless she can somehow (even if it's through prepared supermarket food) provide food for her husband all the time. Which...how insulting is that?

And if it's #2, then the store is implying that people who are single are made ecstatic by the idea of FOOD, or ready-made food, or something. Like they have nothing better to do than eat. And possibly mope. I dunno.

Whatever they're implying, I also take issue with the girl's appearance here. She's a fairly cute girl, but definitely dressed a bit nerdy, with glasses and the whole bit. So...the store is ALSO saying nerdy girls won't be able to get married? GEEZ.

Bloom, you have officially FAILED in your advertising, and I hereby award you a gigantic FAIL badge:

FAIL!


...

In better things, read Neil Gaiman's Neverwhere for free!

Limited time only! Go get it!

Tags: , , ,
Trixie feels: annoyed annoyed

22 clues shared or share a clue
Comments
(Deleted comment)
foresthouse From: foresthouse Date: September 6th, 2008 04:57 am (UTC) (current file)
Maybe this is a new one?

I KNOW.

(I still need to make a FANGIRL icon that showcases my nerdiness. Heh.)
kokopellinelli From: kokopellinelli Date: September 6th, 2008 02:17 am (UTC) (current file)
I agree that sounds like a fairly odd marketing ploy. I would also like to say, however, that as a nerdy single person, I am definitely excited by food...particularly the kind I don't have to cook myself!

*hug* How are you?!
foresthouse From: foresthouse Date: September 6th, 2008 04:48 am (UTC) (current file)
HEE. Well, YES, I am also excited by it. Hell, I'm particularly excited by chocolate, and that could imply all kinds of stereotypes about, like, loser-girls who turn to chocolate because they are depressed; but we all know that ain't true!

I just didn't like the nuances of this commercial - it didn't sit right.

I am good! Totally tired from my recent trip and workweek, but good otherwise. How are YOU? We haven't chatted in awhile. :)
From: (Anonymous) Date: September 6th, 2008 04:14 pm (UTC) (current file)
I'm okay. Trying to get ready to move and freaking out about it a little. I hate cleaning and packing and stuff. It'll go fine, I'm sure. Eventually.
foresthouse From: foresthouse Date: September 6th, 2008 05:50 pm (UTC) (current file)
*sends good vibes*
thegeneralerin From: thegeneralerin Date: September 6th, 2008 04:23 am (UTC) (current file)
Haven't seen this particular Bloom commercials, but all of them are really weird and creepy. I'm not really sure why Bloom thinks these commercials are a good ploy. They wig me out, and I do not want to shop there.
foresthouse From: foresthouse Date: September 6th, 2008 04:58 am (UTC) (current file)
Yeah, the other one I saw, I couldn't even figure out the connection between the 2 sentences. Completely creepy and weird.
lberghol From: lberghol Date: September 6th, 2008 04:32 am (UTC) (current file)
GOOD LORD!! Thats riiiiight about the point where Bloom would get an angry letter from me...WTF????

But in the spirit of "laughin to keep from cryin'" have you seen Target: Women? It's female demographic HIGH-larity!!

http://current.com/topics/88813968_target_women
foresthouse From: foresthouse Date: September 6th, 2008 05:06 am (UTC) (current file)
OMG she's hilarious! I may have to link this. :)
thenodrin From: thenodrin Date: September 6th, 2008 04:44 am (UTC) (current file)
Speaking as a single person, I'd be ecstatic by the idea of a single meal. Most ready-made things in my local supermarket are either family meals that give me days of leftovers, or are really more accurately described as "snacks" than "meals."

Theno
foresthouse From: foresthouse Date: September 6th, 2008 05:06 am (UTC) (current file)
Well, I'm not saying I'm NOT excited about them - even though I'm not single, it's not like I never have days when I'd like a one-person ready made meal or something to bring to work for lunch. :)

I just didn't really like the implications of the commercial.
(Deleted comment)
foresthouse From: foresthouse Date: September 6th, 2008 05:51 pm (UTC) (current file)
HEEE. What are these ad people sniffing, seriously. O_o
chrryblssmninja From: chrryblssmninja Date: September 7th, 2008 09:17 am (UTC) (current file)
:(
virginia_belle From: virginia_belle Date: September 8th, 2008 01:00 am (UTC) (current file)
Oh, those Bloom ads irk me. Have you heard the whole series of radio ads? I think they're trying to brand themselves as the grocery store of the pathetic and lost of the world.

Also, just for the record, this moderately nerdy single girl is a damn fine cook when she chooses to be. So, take that, Bloom! ;-b

Oh, Neverwhere is one of my favorite books! It always makes me want to go to London.

B.
foresthouse From: foresthouse Date: September 9th, 2008 02:27 pm (UTC) (current file)
No, this was the first I saw, and then right after I saw one for Angus beef or something - but that's the extent of my exposure! (Seriously, I haven't watched TV in so long that I have missed a ton of commercials I['m sure).

I know. I'm a good cook! Not that I'm nerdy, per se... Oh, who'm I kidding. I'm a good nerdy cook.

Yeah, I love Neverwhere. AND I want to go to London, even though I was just there. Hee. (I will say, this was the first time I'd been to London since reading Neverwhere, and taking the tube was a whole different experience for me now!)
virginia_belle From: virginia_belle Date: September 9th, 2008 08:35 pm (UTC) (current file)
Yes, that's exactly it! I was telling one of my other LJ friends that when I was in London, other people mused on history while I kept musing on what might grab my ankles as I stepped off the Tube.

I'm so excited that Neil Gaiman will be at the book festival on the Mall this month!

B.
foresthouse From: foresthouse Date: September 9th, 2008 08:55 pm (UTC) (current file)
Wait, wait, are you going? I AM GOING, TOO.

We should totally meet up!!
virginia_belle From: virginia_belle Date: September 10th, 2008 02:50 pm (UTC) (current file)
Yes! That would be awesome! I was just planning to hop the Metro and then wander aimlessly around the Mall, but having company would be fantastic.

B.
foresthouse From: foresthouse Date: September 10th, 2008 02:58 pm (UTC) (current file)
Let's do it! Does your LJ email work, or do you have another where we can exchange details? Send me an address and I can send you my cell number and things. We'll have to figure out a good place to meet up (so. many. people. there.), and also, you probably know what I look like but I might need a pic of you for ease of recognition. :)

We can wander around and get lunch and all kinds of fun things. Yay!
From: virginia_belle Date: September 10th, 2008 05:24 pm (UTC) (current file)
I don't use the LJ email, but I found an email address of yours that you sent me some time ago so will email link to pics and everything else. Yay!

B.
22 clues shared or share a clue